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Research papers

The use of "respondent-based intelligent" surveys in cross-national research

This paper describes the methodological evolution of Ford Motor Company's product quality research in Latin America. It begins with the exporting of the North American model to Latin America. Critical biases and methodological distortions associated...

Catalogue: Latin America 2002
Authors: Marilyn Parrett, Michael Francesco Alioto
Company: RDA Group, INC
May 12, 2002
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Citation

Parrett and Alioto (2002a, May 12). The use of "respondent-based intelligent" surveys in cross-national research . ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/the-use-of-respondent-based-intelligent-surveys-in-cross-national-research-